I: Shockumentary is a documentary-style film that follows the infamous rap duo Insane Clown Posse, consisting of Joseph Bruce (Violent J) and Joseph Utsler (Shaggy 2 Dope), as they navigate their way through the underground music scene of Detroit, Michigan. The film starts with a brief introduction to the history of I and their origins in the early '90s. It then delves into their unique style of horrorcore rap and the controversial lyrics and imagery that have made them both loved and hated by fans and critics alike.
Throughout the film, we see footage of I performing on stage, interacting with fans, and discussing their music and beliefs in candid interviews. They also take us on a tour of their hometown of Detroit, showing us the rough neighborhoods where they grew up and the places that have inspired their music.
As the film progresses, we start to see the darker side of I's fanbase, known as Juggalos. We hear stories of violence and vandalism at their shows, and see footage of fans engaging in bizarre and sometimes dangerous behavior while wearing clown makeup and I merchandise. The band themselves seem conflicted about the Juggalos, grateful for their but also aware of the negative attention they bring.
One of the most memorable moments of the film comes when I visits radio shock jock Erich 'Mancow' Muller for an interview. The conversation quickly turns confrontational, with Muller accusing I of promoting violence and misogyny through their music. I fires back, arguing that they are simply reflecting the violent and misogynistic reality of the world around them.
Despite the controversies surrounding I, the film ultimately shows a group of artists who are deeply committed to their music and their fans. We see them interacting with fans who have been inspired by their message of empowerment and self-acceptance, and hear the stories of fans who have found a sense of belonging in the Juggalo community.
I: Shockumentary is a raw and unfiltered look at one of the most controversial music groups of the '90s. It offers a fascinating glimpse into the world of underground rap and the subculture of Juggalos, as well as an exploration of the complex social and political issues that have shaped I's music and message.