Watch Liberty of London

Liberty of London is a six-part British documentary series that offers an inside view into the world-famous London department store, Liberty. The show follows the daily life of the store's staff, from the managers to the buyers, to the salespeople, and the stories behind some of the most well-known brands and products sold at Liberty.

The series begins by introducing us to the history of Liberty, which was founded in 1875 by Arthur Lasenby Liberty, who was just 18 years old at the time. The show focuses on the unique architecture of the store, which features the iconic Tudor-style exterior and a modern interior that offers a unique shopping experience to every customer.

Throughout the series, we get to know the staff who are responsible for keeping the store running. We meet Ed Burstell, the Senior Vice-President and Managing Director who has worked at the store since 2008 and is responsible for overall sales and profits. Another key figure in the show is Olivia Morris, the brand's Creative Director, who is responsible for ensuring that the store remains true to its heritage while also pushing boundaries and bringing in new brands and products.

We also meet the buyers, who travel the world in search of new and exciting products to bring back to the store. The series shows us the buying process, from attending fashion shows in Paris and Milan to discovering unique and talented artisans from all over the world.

One of the most interesting aspects of the show is how it gives us a glimpse into the design process behind some of the store's most famous products. We see how Liberty's iconic prints are developed, from the initial sketch to the final print on fabric. The show also explores the store's collaborations with famous designers, including Vivienne Westwood and Alexander McQueen.

Throughout the series, we see how Liberty has evolved over the years to stay relevant in an ever-changing retail landscape. We see how the store has embraced technology, including a revamped website and mobile app, as well as social media platforms. The series explores the challenges facing retailers today, including the shift to online shopping and the rise of fast fashion.

Overall, Liberty of London offers a fascinating look at one of the world's most iconic department stores. The show is a must-watch for anyone interested in fashion, design, or retail, or for anyone who simply wants to learn more about the incredible history of this renowned institution.

Liberty of London is a series that ran for 2 seasons (11 episodes) between December 2, 2013 and on Acorn TV