MAVTV started broadcasting in October 2004 under its former name Maverick Television. The programming lineup includes action-oriented family entertainment. It's broadcasted via satellite and cable TV channels. MAVTV focuses on motorsports, film documentaries and other sports oriented TV series programming. 1k6x1x
The brand's principal is an Atlanta-based company. It distributes programming to a selected number of cable companies. MAVTV was a privately held business headed by a team of Showtime's veteran executives Rob Stevens, Steve Smith, Steve Severn and Doug Jost. In October 2011, Lucas Oil purchased the channel. Even before purchasing MAVTV, Lucas Oil played a key role in sponsoring a number of motorsports events.
This acquisition introduced a reformatted channel lineup, which focused on a male-oriented audience. It features Canadian drama series, low-tier male-oriented broadcasting and other programs. Some of the late night shows are geared toward women. It has also taken a direction toward adopting family oriented programming too. Lucas Oil organized the switch from Maverick Television to MAVTV on the 4th of July 2012.
The rebranded title gave birth to a new era of broadcasting. The team added a mix of action films, concert programming, and family-focused TV series. They also limited the racing-related programming, including Lucas-Oil Pro-Pulling and Off-Road Racing leagues.
